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| - I was VERY reluctant to check out any of the Sharp Edge locations for one simple reason: Their gawdawful, amateurish, Comic Sans/clip art logo. As a designer, it irritates my gag reflex to see such horrendous "designs" in public.
But I took some Pepto and managed to get myself inside. For such a Crayola-ish logo, the place is pretty darn classy. It has a really nice atmosphere, and for a downtown joint it was pretty hoppin on Friday night. The design of their menu unfortunately matched the lack of sophistication in the logo. I counted four fonts (PAPYRUS?!, Comic Sans, Optimum, AND Century Gothic. Really?) on the menu, and a whole lot of awful clip art. Maybe I'm being too critical here, but I think your branding is supposed to set the scene for your restaurant, and this stuff really doesn't do them justice.
I ordered the Bites and Frites, boneless wings and fries. The chicken was good quality and juicy, but the seasoning (I chose Hot Garlic) was underwhelming and dryish. You also can't split your order into two flavors which is disappointing...I wanted to try the honey bbq too! The fries are tasty, but somehow the dipping sauce they serve with it tastes like absolutely nothing, so I got a side of regular ol' ketchup too. Pretty much everything I ate needed a good layer of salt.
The Mr. though said his burger (build your own from a large selection of toppings) was really really good, so I'll try that next time. We did not partake in any beer, but they have a huge list, albeit a bit on the pricey side Service was friendly, not very fast but it was busy so I'll let them slide.
They have some really interesting items on the menu so I'm eager to check it out again. All I ask is that they please, for the love of design, hire a professional graphic artist to REBRAND THEM!
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