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  • I enjoy shopping at this location, even though I rarely shop for make-up. I love the location, its energy, and the store is well organized with helpful staff. I chose to go to this location a while back when I wanted advice on how to contour and illuminate. I explained what I saw on an internet photo, and asked one of the sales reps to demonstrate the process to me. It went well, but could have been improved. At that point, I didn't know anything about contouring and highlighting, and she used dark and light cream foundations from Cover FX (no longer available from Sephora) to demonstrate the process. The tutorial was decent, and I was able to duplicate the process at home. However, I was not explained that the illuminating could be accomplished with a highlighter, as opposed to a light cream foundation. I realized later that I was more interested in purchasing a highlighter versus a light foundation. I only used the Cover FX for lightening a couple of times before using the Watts Up highlighter from Benefit. Bonus that I got it for free as a bday gift from Sephora; I kept it without using it for a while, and am happy that I am able to now get use out of it. The effect is much better. The girl helping me was not rude, but she wasn't overly enthusiastic or interested in teaching me. I had to ask her what she was doing while she was doing it, because it wasn't always clear why she was applying make-up a certain way. She could have been having a bad day, but I think it is important to explain something properly to someone when they know nothing about it. I ended up paying for something I didn't even want. I also had to remind her to show me a cream foundation that I would need. I was told that cream foundation was necessary for contouring. However, recently I have seen it accomplished with powdered foundation. Speaking to a make-up artist should be the most efficient way of obtaining information, since it's hard to educate yourself thoroughly on a process that can be accomplished in so many different ways. I also want to point out that purchasing the Beauty Blender, essentially a small sponge (to blend in cream foundation), for $30 is such a rip off, it's ludicrous. I understand it is a make-up item, but there is nothing expensive about it - it's not even make-up! You can purchase the Quo version for $5 at Shoppers Drug Mart. There is also a special shampoo that is recommended along with the Beauty Blender, but that item is also unnecessarily expensive, as all you need is a baby shampoo that can also be purchased at Shoppers. If you are looking into purchasing a product that you can get elsewhere, it may be cheaper, especially if that store sometimes offers sales, unlike Sephora. Going to Sephora is fun, it's like a candy store for make-up lovers. There is a benefit in being exposed to so much make-up in one place to get new ideas, and be introduced to something you may have never seen before. I would also recommend educating yourself in advance to ask the right questions, and help you purchase what is right for you.
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