My wife and I just switched to Dr. Nelson and Southtown Dental Care this year, partly because of the good things we heard about the practice from some of my wife's co-workers. Sure enough, after two visits this year, I can already say I see why people like him and the staff.
Everyone knows a trip to the dentist isn't usually very enjoyable, but I noticed a conscious effort at Southtown Dental Care to make it as enjoyable as possible. The front office administrator knew my name both times I walked in the door, and was extraordinarily friendly. Dr. Nelson and his assistants (I don't know their real title, so I'm sorry) were also friendly and conversational. I actually felt very little pain, but my teeth felt "brand new" afterward. Honestly, I didn't want to eat lunch that day, because I didn't want to ruin all the hard work they had done, haha.