My husband and I have been buying their ground coffee ever since we moved to the Verona area, and I haven't tasted any yet that beats their flavor. We typically get it ground specifically for our cone drip coffee machine, but I also get a bag ground for a French press I have at work. The staff is always friendly, and helpful, and they all definitely seem to be very knowledgeable about their different types of coffee.
In addition to their awesome ground coffee, the drinks they make in their cafe are delicious as well. They have a wide selection of coffee beverages, as you would expect at any coffee shop, but they also have a decent sized food menu for breakfast and lunch. I would highly recommend True Coffee Roasters to anyone in the Fitchburg or Verona area who is looking for a good cup of coffee, either at home or at a cafe.