A bit on a pricey side, but the portions are pretty big. The regular will easily feed one person for a meal (the rice is quite heavy). The fish pieces are big and fresh - my fav is the salmon. I think it's better than the tuna they have, which costs even more.
Avocado is an extra $1.50 though, which I found was a bit on the expensive side.
If you're a yelp member, remember to check in! They have a lot of offers, from 20% off to free avocado.