Very very eclectic. But it doesn't seem to be really popular. That could be due to the fact that their prices are about 50% too high. $5 for a crappy fridge magnet? Really?
Anyways, this place is GREAT for killing a few hours. There's just so much to look at! The employees are incredibly friendly and chatty, although they do tend to follow you around like you might steal stuff. I imagine their loss prevention would be better if it wasn't so overly stuffed with products. Stalking customers makes them feel uncomfortable. We aren't all criminals OK?
The premise of the whole thing is great though. It's basically a tiny outlet mall of gifty type shops. Unfortunately nothing else besides their setup really sets them apart from other similar stores, and their ridiculous prices probably keep most local business at bay.