Great bread. I probably care more about what my kids eat than what I eat. If we're going to give them bread or granola, it's generally from Nature's Bakery.
Our kids love the cinnamon raisin and the fruited Irish soda bread. (only available at the Tues. Farmer's Market)
We love 3 Seed Organic, Sunflower Oatmeal, and savory Irish soda bread (only at Tues Farmer's Market). The 6 grain is also pretty good.
They don't load their stuff down with sugar, so the plainer breads taste a little plainer than the brands loaded with sugar. The granola is also lower in sugar and has a good taste for being so healthy.
Store and Farmer's Market booth only take cash, but their bread is available all over Madison.