I've been here a couple times for their Ice Cream. The big thing I love is their Macaron flavors like Cookie Monster and etc. They also have interesting ice cream flavors that together with the Macaron you can enjoy a delicious Macaron Ice Cream.
Over the years, they added more products to their store to catch up with new popular items like the Light Bulb Boba, Rolled Ice Cream, and such.
They even added more decorations to their store, they made their store more of an anime theme.
From my latest visit, I noticed they serve Rolled Ice Cream now. I ordered the Sweet Ice Cream based mixes with Fruity Pebbles. It was delicious and the texture was nice and light.
Since they are trying to add new things to their menu to keep with other business, it may hurt them since they have a quantity of things. I think they should focus and try to invent new things for their Ice Cream and Macaron sandwiches.