I don't have anything to compare this to, so to be fair I can't tip the scales too far one way or the other.
Friendliness would be on the low end. I felt like I had to break the ice and ask several questions with this being my first. Nothing was really offered.
The service itself was good work IMO, and according to objective feedback. Maybe it was because I asked a lot about each procedure that care was taken. Either way this tips the scale toward the higher end.
Price, ambiance and massage chairs were favorable.
Overall middle of the road.