Joe's, I want to love you but I don't. I think there are two types of people that go here. People that know the food is average and people who are in denial because of its geography. Your food is extra "meh" with a side of "Hmmm."
We have been here many times. The set-up is terrific. We make the trek and take our dog to nearby Cosmo Dog Park... then hop over for pizza, hamburgers, salads, etc. (I think we've tried just about everything... to no avail. How do you screw up BBQ pizza??)
Since I may sound like a Negative Nelly, I will say I dig the milkshakes.
So why is it so popular?
This is a haven for East Valley apologists who want to have a signature restaurant to call their own but don't want to drive into "the city." Look into your hearts, people of Mesa / Gilbert. Enough of the charade. You saw it on Food Network and you're happy there's some place there with a line out the door.