So authentically inauthentic that you'd almost think it's real. 3 Amigos is fake Mexican that puts the Tex back into Tex-Mex. Strictly for people who when they hear the word Mexican, the first thing that crosses their minds is "tequila shots". Going there is the equivalent of a spring break trip to Cancun without leaving Montreal. The decor is unappealing in its forced festive atmosphere that strains to shove the words "let's party" down your throat. But despite appearances, it's not even welcoming: the service is inattentive, if not altogether absent. What can I say? The loud and obnoxious crowds of people who go there seem to dig it. To each their own.
But, on a more serious note, 3 Amigos deserves a boycott for running the most offensively stupid television commercials featuring the worst Mexican caricature I've seen this side of Speedy Gonzalez. But that just goes to show how deliberately inauthentic the food is - the three Amigos are not, as in the film of the same name, Steve Martin, Martin Short, and Chevy Chase; they are three fat, short dark men with big bushy mustaches and even bigger sombreros.