I really really really wanted to love waffle u after all the beautiful reviews. It's been on my list for a long time to visit. I live very close and it was only a matter of time before I went. I have gone to waffle u 4 different times during "business hours" and it has not been open. I am disappointed with the concept of 100 waffles and then that's it. I understand that it's exclusive but it is a really difficult place to do business. I will try 1 last time before I finally throw the towel in :(