This place is still as popular as ever. People love the value sushi on bloor and for my money, it's a dog fight between here and Sushi on bloor. Both places have quick service, fast turn-over and complimentary fixins (miso soup, salad and red bean or green tea ice cream).
If you're a sashimi lover than sushi on bloor gets the nod, if you're a roll lover than new gen might eke it out. Either way, you're getting reasonable quality stuff at a good price.
Go early or be prepared to wait and then chow down