I shopped more than a half dozen beach cruiser shops. None were like Soul. All other shops I saw basically received bikes in the back door and sold them out the front. Jim hand selects all components, paint schemes and add ons for his bikes and backs them up long after you buy them. In fact, a guy dropped by whilst I was there that bought a bike over a year ago, they tweaked something on his bike and sent him on his way.
I love doing business with people that display a passion for what they do. Rock on Soul Beach Cruisers.