I suppose the most important thing to focus on when attempting to duplicate a successful business is making sure the quality of product translates. They succeeded in this...... But somehow for me.... It isn't quite enough.
This location will be a HIT with people who have never heard of or visited the boca park location. I however will only go when I'm in the area.... And let's be honest, it's spring Valley.... I'm never just "in" the area.
I will however continue to frequent the original location. Some perspective on my rant for you.... The original location has all the charm and charisma of a real hipster, trendy coffee shop in NYC. No windows, loud music and loungers. This new location is a converted Starbucks, lots of windows and a DRINK fridge sitting in the middle of the place like a 711. Maybe it's just me, but all the light really makes me take notice of the wretched uniforms they had these folks wearing..... Does the original location have that? I'm not sure and I don't pay attention because they REALLY know their coffee stuff and by all accounts have the same level of adoration for these drinks that I do!
I know there is another one scheduled to open at the mirage..... It's just my fervent hope that these chains don't water down the character and atmosphere of the coffee house I have grown to love so much.