If you want beer, this is the place to go. The only place in Charlotte that I've found that comes close to their selection is the Common Market.
Mike is constantly getting new types of beer in and even after a few visits will remember what type of beer you like and steer you in the direction of the newest beer of that type he's discovered. If you don't know what type of beer you like he will walk through the store with you asking you what you like in a beer and make suggestions to you. Then he will make suggestions on beers that are similar to what you like so you can try new types of beer. HIs suggestions are almost always delicious and he always asks how you liked it the next time you come in the store.
If you want wine then talk to his mother. Mother and son are very knowledgeable about the drinks they sell.
Brawley's is a little more expensive that going to Total Wine or Harris Teeter but really only a little. The personal interaction, great selection, and ability to spend local are completely worth the dollar.