Esc-It is great for groups looking for an introduction into the world of escaping. In terms of price ($15 if you pay in cash and check in on Facebook) and puzzles, it is a great place for first timers.
We were one of the first few customers to attend Esc-It prior to its relocation near Markville Mall. BUT we have not been to the new location at near Markville Mall because they have kept the same puzzles from their old location. From what we have heard, the rooms are more spacious but similar puzzles.
The rooms we did were Code Wars, Cursed Library, and Bedroom of Nightmares.
The titles do not replicate the thematic setting inside the rooms. Prior to entering each room, they will brief you with a story to introduce you to the setting of the room. However, the thematic experience was not as promising as it sounded when you enter the room. The goal here was to simply solve the puzzles and escape the room with little appreciation for the aesthetics and design.
One admirable aspect of Esc-It is that they partner with World Vision with one of their rooms that simulates homelessness in Toronto. Love philanthropy of any kind :)