Average
Burger Theory is a restaurant/bar connected to the Holiday Inn in Phoenix. The atmosphere is a trendy sports bar that is modern and clean.
On this visit my lunch companion and I ordered a burger and a side of fries. I have to admit, the burgers were good, but nothing really stood out. The burger was well cooked and juicy and the french fries were hot and crispy. However, considering sides are extra, I think $10 for that burger is a little much. I don't mind paying extra for a gourmet burger, but this burger really wasnt gourmet.
Total for two burgers, one order of french fries, and two sodas was $29. The staff did their job; they were accommodating without being intrusive. I recommend you give Burger Theory a try and decide for yourself if its worth the extra cost.