A man does not buy many engagement rings in his life. I've planned to only purchase one. So when walking into Goodman's to pick out something my future wife would wear for the rest of her life, I was nervous.
The staff at Goodman's was excellent. None of those "how much do you love her" lines that would have sent me straight out the door. They showed me a wide range of stones and settings and very quickly we had something with which I was very pleased. Never once felt pressured.
Granted, I don't buy much jewelry so I don't have much background with which to rate Goodman's. I do know that they made one nerve-wracking and life-defining purchase all that easier.