Disclaimer: I have a slice of Uncle Tetsu Cheesecake twice without lining up for hours.
Japanese Souffle/Chiffon Cheesecake is really quite popular in Asia and in the Asian Community in Toronto. So this is not something new that Uncle Tetsu is "baking". And even Uncle Tetsu's brand which is originally from Fukuoka which still have 2 stores there is nothing compare to all the success overseas mainly in China with over 50 outlet nation wide.
Competition for business for Western Japanese style dessert in Japan mainland is quite fierce as Uncle Tetsu is not an unique product but I have to give full credit for the brilliant marketing plans of Uncle Tetsu's team.
Would I line up for here in Toronto for one of their cheesecake?! No! It is not worth the wait!
If you expect having one and it becomes a life changing experience, you will be disappointed.
I have to admit that I like the soft fluffiness of the cake base and the subtle cheese taste but seriously not worth the hype.
Come before 12 am at Toronto Street Foods at Outside Union Station for 1/8 for $2 with no line make my Uncle Tetsu 's experience a 3 star.