Walking into this place I thought I was entering a spa with the design and immediately thought, oh no this is going to be so pretentious and painful. Nothing could be further from the case. The staff were welcoming and helpful even with our 6 month old who was throwing a fit because she was hungry and tired. The frames were great quality and no more expensive than other optometrists. There was a gentleman who immediately became what I can only describe as my personal concierge who walked me through the designs and gave me honest feedback, and then gave me a great suggestion for lunch. If I had any criticism it is only that their selection is somewhat limited, but I was still able to find more than one pair which fit my needs. We will continue to patronize this business for years to come.