I can see why people like this place but honestly I did not see what the big deal is. It reminds me of Simon ' s Deli...very large portions of straight-up, no frills deli items. A turkey and salami sandwich cost $14. For run-of-the-mill ingredients I don't get it. I don't mind paying $14 for a sandwich with delicious, unique ingredients so price is not the issue. Pretty big menu. If it's an old school Jewish deli you seek then by all means go here and enjoy it!