It's all about quality and price. Their quality is average but their prices are out of this world. For me this store is unaffordable. $1.25 each for oranges, $6.00 for a small bunch of celery. Broccoli and Cauliflower are about the same. From what I can see there were lots of people looking but no one seemed to be buying produce, for obvious reasons. I can't even imagine how much they throw out at the end of the day. What a waste. I will start going to the small markets that have popped up in China Town and off of Parliament and Gerard. 10 oranges for two dollars! Thank goodness there are alternatives to an overprices store like this.