You'll pay a bit more here for some things than you'd pay at, say, Walmart or on Amazon. But everyone working is always super friendly without being in-your-face aggressively "retail friendly," the selection is fantastic - at least for cat supplies - and they do have some good sales for rewards members (membership is free). I've never taken a look at the fish, but the small animals and birds seem well cared for. The store is always clean and there never seem to be many items out of place.