After trying others, I will only go to an Aveda salon, and this is one of the best in town because it has Emi now! I refuse to let anyone else touch my hair, and receive compliments often on how nice it looks. I have long blonde hair with long layers that I get colored and highlighted every two months (natural color is a darker dishwater blonde) . I cannot tell you how many people think the platinum blonde is natural, and I don't even want to correct them! That is just how good of a job Emi does!