Happened to notice the place (not easy, hardly any signage, squeezed next to Smith's Grocery), checked feedback here on Yelp, and gave it a try.
Nice place inside, plenty of seating, those at the register, helpful and nice. Tried the bagels and a salami sandwich (pik attached). Both were great tasting and reasonably priced. Bread was fresh as was the meat.
Solid 5 stars. Will add it to my list of to go places...