I don't waste my pennies because I know each penny earned is a penny saved. That penny can contribute to the great savings the 99 cent only stores have. Since the stores have a well perceived reputation from vendors they are allowed to purchase items that are from overstock, closeout merchandise, and/or regular orders. The items here are not the bad brands or just simply generics. The 99 Cent Only stores provide hundreds of name brand items throughout there stores with all types of items. Lots of the big names from Dial, Coca Cola, Dole, Frito Lay, Nestle and many, many more. So what is the catch. Absolutely nothing. When I walked into this store each aisle was neatly organized loaded with merchandise. Yeah this is a store where you bring in the cart as each aisle has either something you need, want or must have.