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| - I need to start by insisting that I'm no fan of labels. They always fail to adequately describe their subject. Yet, no matter how hard I try to dodge them, a few consistently stick. I've been called a: hipster, foodie, coffee snob. I don't wish to fill ANY of those shoes, but I would like to focus on the last one for a moment.
COFFEE SNOB:
I place full blame for this particular label on Press Coffee. Why? I'll tell you why. It's because Press has RUINED me for "lesser coffee". The PHENOMENAL difference evident in the quality of Press's coffee has set me on the realest of personal journeys. **Press is what taught me how to begin appreciating coffee for coffee.
Before tasting a Press Coffee pour-over, I drank my coffee "light and sweet". That's just how I knew to order coffee and it's what I knew I liked. It was quite a big leap to taste a coffee "black". But I did, and I've never been the same since.
Now, when I make my own coffee at home, I employ everything I've learned since that first taste of "real" coffee: I use Press Coffee beans exclusively (of course). I hand grind those beans. I pour over or I AeroPress or I french press. I drink the coffee black and savor the profile of that specific bean.
Since that first taste of Press coffee, I have visited every coffee roaster within reasonable driving distance of Phoenix. While there are several notably delicious options nearby (Cartel, Cave Creek, Cortez, and Royal to name a few), Press Coffee Roasters still sits comfortably at the top of my list.
I introduce friends to Press Coffee any chance I get. I order enough to share with coworkers. Sometimes I even bring my beans and gadgets into work with me just to share the delicious aromas and flavors with my team! I love coffee; but I am IN love with Press coffee.
ANOTHER THING:
The service. I cannot express the depth of my personal satisfaction with the type of service I can always expect at this location. The baristas are ALWAYS happy to help with recommendations, always excited about their brand and always SUPER knowledgeable about their coffee and techniques. Nowhere else have I come across such creative, passionate, and competent baristas.
ONE OTHER OTHER THING:
The atmosphere. This location recently underwent a complete remodel and the finished product is utterly stunning. Considering the small space they occupy, the setup is ingenious and warm and inviting. I love everything about it. I'm confident you will, too.
DISCLAIMER:
Forgive the flowery text of this review, but I really do mean every word. Press makes some of the very best coffee around and, if you haven't yet been to taste this for yourself, you're SORELY missing out. Stop by some time, tell the barista that you'd like to try a pour-over, and let them make a recommendation for you. It will change your life. I'm serious.
***WARNING: Experiencing a Press Coffee pour-over will RUIN you for any Starbucks or Dutch Bros. You may even find yourself walking around with a big "COFFEE SNOB" tattooed to your unwitting forehead. (But I assure you - it'll be worth it!)
NOTE FOR PRESS:
Press Crew, you people rock. Honestly. I couldn't be more pleased with the results of your hard work. I look forward to your smiles and passion every time I walk through that front door. THANK you for being so consistently wonderful. Especially you, Elizabeth. ;)
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