This is totally not the bagel that I grew up eating - it's very different from the NY style bagel most of us are familiar with - it's smaller, denser and has a lot more flavor throughout the bagel - the plain ones tasted a bit on the sweet side. They were probably the tastiest bagels I've ever had - I was pretty happy with eating mine dry with a cup of coffee (not something I'd try with most NY style bagels which all but require butter, cream cheese, lox, etc.