May 7 2014 - I purchased a 5.3 oz jar of Taylor of Old Bond Street, Lavender scent, shaving cream because I was explained differences between brands, ingredients, and other factors by staff. I was shown product of different scents and allowed to smell the differences. I was able to make a decision as a consumer because of the detailed explanation of product ingredient differences and reasons behind price differences. Patience with me being new to DE shaving was very much appreciated. My questions were answered completely. I use Crystal brand stainless steel double edge blades since November 2013.They are sharp enough for me! Rubinov's is a pleasure to purchase supplies from.