I got to go to the grand opening event. The concept is similar to the many other self-serve froyo places in Charlotte, but this place has many things working for it. First, it has parking which is a big deal in Dilworth. Second it is on the proper side of the street. There used to be a cupcake/ (to a lesser extent) froyo place across the street in Latta Pavilion, but it was not convenient for a quick buy. The location here is much better.
The emphasis seem to be fairly equal on froyo and cupcakes while the place that failed across the street was mainly (crappy) cupcakes and 2 flavors of froyo.
I tasted the tart (not quite as tart as pinkberry or TCBY), cotton candy (yum) and the Acai Berry (yum). They have an equal blend of naughty and nice toppings while TCBY focuses on junk food toppings and Yoforia focuses on fruit. Freshberry had melon which I don't recall at the other froyo places.
The cupcakes are the size a cupcake should be. I tried the Hostess Cupcake type cupcake. It was very good. Moist cupcake and thick fudgy topping. The frosting could have been a little more even. It left about 1/4 of the top fostingless which meant I had to spread the frosting. Also, they didn't have forks, just spoons. Sometimes I like eating my cupcake with a fork so I can spread the frosting and then take a bite.
Definitely a fierce competitor in Charlotte's saturated froyo market.