Okay, I have to say I am very happy that the area has a place to get various gluten free products that aren't as readily available as in other places that I live. That being said, the prices are at least 20% plus higher than they are where I normally live and shop. For example GF bread- 5.99 or so at every major retailer where I live (grocery store, specialty grocery store, Target, etc.) at Gluten Free Zone- 8.00 plus. Rice chips on sale every other week at these same stores 2/6.00 are 5.00 plus each here. I have many other examples, and I find it extremely frustrating as I believe that the majority of people shopping here are doing so out of a medical need, and because there are so few options in the area. They are ripping people off-does it really cost that much more to have these products here? Customers of this store really need to be aware that they are paying way too much for these products. I have started ordering staples online to have on hand when I visit here; many are comparable to the prices I pay in CA; sometimes less with free shipping. Be aware, and demand better conveniences in your area!