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| - There is no better sporting goods outfitter anywhere in Madison! Locally owned and über friendly, Fontana is unrivaled when it comes to a one stop shop for all your outdoor adventure needs. Camping, scuba, skiing, hiking, climbing, swimming, fly fishing, snow shoeing, even disc golf! Need new sunglasses or maybe a better winter coat? Get it there!
Some reviewers gripe about the prices. This store sells high end, quality gear. You get what you pay for. If you want cheap, go to Wal Mart and get exactly that. Fontana is a welcome respite from all of the corporate owned chain stores that are slowly taking over State Street. They also feature a west side store on Junction Rd. I love the downtown store because that's the original spot and it's closer to home. Go NOW!!
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