This place is just phenomenal for two reasons; the amenities, and the staff.
First the staff. They are not only well-versed in their stock and cigars in general, but exceptionally friendly and helpful. You won't find guys standing behind a counter waiting for you to ask for help; they are always mingling among the customers asking if they can help with anything. They know cigars and are happy to share knowledge, while at the same time not being arrogant like some other places' cigar experts.
The store and cigar lounge amenities are also fantastic. Huge space, well ventilated, with lots of comfortable seating. It's bring your own beer (and alcohol/wine). There are no membership or other fees, just show up and have a good time. You don't even have to buy cigars here, nobody is counting. The owner is usually around and is not only a gracious host, but lets you know he appreciates your business. He loves cigars and is truly enjoying what he does, and this shows.
The most surprising thing is how many house cigars they have. Also how much they age much of their stock.