Lovely little bakery and deli in a strip mall populated mostly by Hispanic shops. I drive a cab and often stop in when I drop people off at the dialysis center nearby. I don't know what many of the pastries are called, but my favorite is this triangle-shaped dessert with pink gelatin filling. Pastries are gigantic and very cheap ($1-ish per pastry). I've never tried the deli.
Tip: When you go in for pastries, grab a circular pan and a pair of tongs, scoop up what you want onto your pan, then bring the pan up to the register so the cashier can wrap up your goodies.
I always feel like a huge gringo every time I go in, but I welcome the opportunity to practice a little Spanish, step out of my usual element, and get to know a slice of the Mexican community in Madison. Delicious food and worth a visit!