LOVE the giant rolls. Great service. Very fresh. I've been to many of the Japanese restaurants and sushi bars in TO (including some of the top-end ones) and this is my favorite. I agree that bigger is not always better, but the Johnny Special and Kokyo rolls are PERFECT size and flavor. And BIG good is better than small good - unless you're some overly health conscious, kayaking, ecotourism-loving, granola-eating, sweater over an untucked shirt-wearing, minimalist 20-something.
Price is right. Atmosphere is adequate (not too big, not too small). Great specials. Toro as fresh as I've had (including Japan). I am indeed a fan.
The area around this restaurant is starting to become a little seedy/dangerous, but that's mostly due to Canada's ultra permissive views on alternative lifestyles (which apparently include aggressive panhandling) and is not enough of a deterrent to keep me away.