I HATE dealing with kids in movie theaters. I never go to see a Disney or pixar flick, so I obviously don't want to be annoyed by the non stop chatting and BS that goes along with having kids. (Let me just add that parenting isn't what it used to be. My mother would have smacked the crap outta me for acting a tenth of the why children today act. Its disgusting.)
With Ultrastar I don't have to worry about it. Just pick movie showing in a Star Class theater and we are assured a nice evening. I can order a glass of wine or a veggie sandwich and just relax in their comfy chairs. Love it!!