Wanted to like this place. I like the space - it's charming and strange and wonderful. But the sandwich I had was just awful. The reviewers upset by what appears to be microwaved food are dead on. Who in their right mind microwaves a sandwich?!! Panini presses are overplayed and mostly bad as it is, but I would take that over this any day. And the bread! Bread is the most important aspect to any sandwich! It should involve fresh baked crusty loaves, not limp store-bought sliced bread and boring pita. There are so many good bakeries in Madison, why not use their bread?
E Johnson St. area has the potential to be a vibrant, exciting neighborhood...but it's never going to be if substandard restaurants like Mildreds continue to dominate (Sofia's the notable exception). People want FRESH, interesting food--not salty microwaved mush.
The owners or chefs should seriously reconsider their menu. It might help to do some sandwich tourism, find out what makes a good sandwich. Suggested itinerary: Ike's Place in San Francisco (possibly the BEST sandwiches in the world), Atlas Cafe, or The Sandwich Place. In NYC, see Columbine, Alidoro and Urban Vintage in Brooklyn. Even semi-chains like Wichcraft might be instructive.