| rev:text
| - I have been a member of DSFCU for almost 20 years. I have no significant complaints about their customer service. They have always been friendly and helpful.... but I am about to close my main account (a checking account).
I understand that banking has become incredibly competitive and it is now difficult to avoid fees at any bank or credit union unless you go all online with Ally. As DSFCU enacted new hoops to jump through to keep my checking account free, I leapt throught them because they weren't too much of an inconvenience. There haven't really been any compelling reason to stay with DSFCU for years but I did. Their online banking interface is incredibly dated. As with most credit unions, they don't have many of their own ATMs and none outside of Arizona. Yes, I know "shared branching" exists but it's a lot easier to find a "Chase" or "Bank of America" sign. I will admit, they finally addressed the poorly designed phone app so that was a plus.
But... when I found out about this new "Relationship Rewards" program, it pushed me off the edge. After being notified a month ago that all accounts were being switched over to this program, I received a detailed mailing a few days ago. It contained a welcome letter, a four page explanation of fees and a large, color fold out brochure loaded with graphics and text explaining the new "Relationship Rewards" system.
The letter told me I was at the "achieve" level. I am a college educated professional. It took me some time to figure out what factors lead to placing me there. I followed the X/Y table to determine where my row and column met. After that, I wasn't entirely clear on the parameters so I had to carefully read the fine print. I ultimately figured out that I could avoid the checking fee by either making direct deposits of $750+/month OR maintaining a balance over $2500 OR making 25 debit card transactions/month (that's ridiculous!). It would have been a lot simpler to just include those three parameters in the letter rather than solving a puzzle.
Of course, there are a bunch of miscellaneous benefits of the "achieve" level but there's only one that really matters to most people - waiving monthly fees. I had all these benefits on my checking account before this "Relationship Rewards" program. Before this program, I knew the three things, the same three things mentioned above, that allowed me to avoid fees.
So, DSFCU, there really was no reason for me to stick with you and this convoluted new "Relationship Rewards" program makes banking with you more complicated. I'm not going to jump through this hoop.
My advice? You have become a big bank (err... I mean... credit union). You've managed to become just like a big bank but with even less convenience. I think you may sometimes have a little edge when it comes to loans and that probably helps your bottom line. I think you should rethink ways you can return to being an option to the big banks rather than becoming so much like them.
Now... you still have my mortgage which is fine. I don't have to traverse a maze or solve a sudoku puzzle to determine or pay the monthly bill. Please don't screw that up.
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