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| - HyVee is not an inexpensive grocery store. HOWEVER. there are certain things I will reliably purchase there simply for their quality or availability (and sometimes, they :are: actually the cheapest in the area.)
I have a lot of dietary restrictions to shop for in my household: we are gluten-free, mostly dairy and soy-free, and also eat very little processed food.
Processed, wheaty products are cheap, and their allergen-free alternatives can be expensive (242% more, according to recent studies.)
At HyVee, I primarily purchase from the produce section (quality and availability,) meat counter (quality and price when on sale,) and their wellness/allergen-friendly section (selection and price with wellness discount.) The key for the first and last (especially if you prefer organic produce) is to go on a Wednesday, when all items in the wellness and organic produce departments are 15% off.
This, in addition to my regular coupons, often makes purchasing these items at HyVee cheaper than going to Woodmans (whose produce can be questionable,) and FAR more convenient as well.
(Staples like eggs, cereal, and canned goods, etc, are still cheaper at Target/Woodmans, though.)
Their wellness department staff at HyVee has also been very receptive to hearing about items customers would like to see carried, and I often see them on the shelves in under a month.
The only major drawback I see for HyVee is its overall pricing being more expensive than your average grocery store - they do an excellent job of marketing food like most industries market clothes or other products, which costs money, and that trickles down to the consumer. It's incredibly effective though - if you can afford it.
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