Cool local feel to the shop. Not commercialized like other fro yo places, which is good and bad.dThey don't have 457 flavors but enough to please most. They do the serving with old fashioned sized cups instead of one-cup-fits-all. I like htat it's a local joint and they have never been super busy that I'm waiting in line. Mostly singles/couples/small groups or families. It's close to a hotel I stay at regularly, so this has become a staple for me for a midday snack.