You can get big glass jugs of Santa Cruz Organic Apple Juice on sale at $6.50 for 2.84 litres, about half what you'd pay in a large supermarket! The staff are extremely friendly and helpful. Prices for most things are about what you'd expect for a specialty whole foods retailer, and yes, it's higher than major-chain groceries and supermarkets, but that seems to be true for all organic and health food stores (Community Natural Foods, Planet Organic). So don't expect Costco or Superstore prices for most things. But that organic apple juice...mmm.