I stopped by this shop yesterday to get my first pair of cycling shoes and cleats. They had a small selection of maybe 6 shoes ranging from around $50 to $150. I was clueless, and was thankful when Cody came over to help me. He did a great job explaining to me the difference in shoes and cleats, as well as talking to me about my needs. He showed me sizes and I picked out a middle range pair that could take me from spinning class to road biking.
The shop was empty so Cody took the time to talk to me about getting a road bike, something I need to do in the next month. I really liked that he respected my price range, and actually encouraged me to start with the basics and not go all out buying the best (ie expensive) equipment. Refreshing! He showed me a catalogue of competitive road bikes in my price range, and hopefully they'll have those in soon - I'll be back!!
Apparently they have a shop in Ahwatukee, and are opening 2 new stores.