Well, whole foods is really the face lift of your common grocery store... kind of like JC Penney vs Nordstrom's.
You are going to find a large selection of organic products, recycled paper bags and great customer service, But like most things in life you have to pay a little be more to enjoy these perks. They do a lot of cooking demos ( check their website for more info), they have their own deli with pre-made meals and you can even order your own custom made pizza to go. So if you are tired of long lines, bad customer service, and ok food quality, you will love coming to whole foods!!