I visited the L.A. Fitness in Paradise Valley with my friend, who is a member, earlier this week. I am not a member but was considering joining since it is so close to one of my businesses located in Paradise Valley. I asked to try the facilities out and was told i would need to speak with someone before working out. I waited around for 5 minutes before a young man/boy named Jordan came up to me and ask that i follow him to his office. Apparently he is the GM of the facilities. I knew he was going to pitch me on the membership program and so I told him I would prefer to work out and then we could discuss the membership programs. I am very well aware of how membership based businesses work and didn't necessarily need to hear the pitch. I get it...you pay X per month and you work out. It's not rocket science. Sorry to break it to you Jordan but your job isn't that complex.
He said "That's not how this works" and then accused me of trying to
"game" the system. I told him I wasn't trying to game the system and I just wanted to try it out before i committed to the membership. I again reiterated that my friend was a member and i would more than likely sign up. He again said he doesn't give out free passes and that if i wanted to try the facilities there would be a 25.00 charge. My friend came back down to check on me and asked what was happening and Jordan again said i was trying to game the system. My friend said she had some guest passes on her account and I could use one. They said she didn't and that i would need to pay 25.00 to work out. My friend stated that the day pass is much less than 25.00 and was in fact 5.0. To which Jordan replies, "Not today it isn't, today its 25.00." He then told me to stop making a big deal about it and just hear him out. I again said i just wanted to try the gym and the decide. It was then that he said, "Why are you bull shitting me lady?" That's what put me over the edge. I shared with him a couple of key customer service concepts, one of which was a personal favorite of mine. Never swear at your guests. Seems basic to most but apparently has been lost on young Jordan.
For those out there that are thinking of "trying" L.A. Fitness in Paradise Valley, beware. They are sharks and don't even seem to understand their own policy regarding first time visits. A 6 year old could log onto the LA fitness website and print a free guest pass.
http://www.lafitness.com/Pages/FreePass.aspx?clubid=139
So, for all their misguided zeal they've lost me as a prospect and my friend is canceling her membership. Not to mention the power of word of mouth. In this economy business leaders need to go the extra mile to make sure all prospects and guests are treated like royalty. Jordan - if you're reading this, I recommend picking up the following book on customer service. It's an easy read and could really help you.
http://www.amazon.com/Customer-Service-Skills-Success-Robert/dp/0073545449/ref=sr_1_4?ie=UTF8&s=books&qid=1269625349&sr=1-4
Best.
J.P.