I had just the opposite experience at the Beach location. Man instead of a woman. Relaxed instead of pushy. No sales pitch at all. In fact, he was just happy to let me wander, so taking advantage of his gentle approach I rolled around on all the beds until I found something I wanted to curl up on, and only when I was curled up in the fetal position did he come over and ask if I had any questions.
We talked for a while (I was the only customer), and he offered a lot of information that helped me make a simple decision. Hopefully it was also the right decision, because my mattress is being delivered today.
Besides the good price, another selling point was the fact that the company will take away the old mattress for a ten dollar fee. More importantly, their advertised policy is that all mattresses in good condition are cleaned, and donated to shelters. I hope this is true.
If everything turns out I'll be singing the annoying 'Sleep Country' jingle. Fingers crossed till then.