Of course everyone is different about how they like their cupcakes.
Cupcake Lane definitely has a firmer cupcake compared to Mad Hatter. Cupcake Lane has just the right amount of frosting. I've also tried their sugar free cupcakes which are super yummy...doesn't have that awful aftertaste like the diabetic bakery. Compared to Mad Hatter, the Mad Hatter cupcakes have way too much frosting and the cake part is much more like a moist cake. Since I prefer a firmer cupcake, I like the Cupcake Lane ones better. I also like that they come in a clear box that holds each cupcake in individual molds, so they don't move around.