This is my go-to supermarket on the West Side. I regularly buy groceries here and I have also gone home with pool supplies and patio furniture from the Marketplace section.
The employees are mostly invisible but they will ask you if you need help finding something the moment you look a little clueless. The store is clean and laid out in an easy to navigate arrangement of aisles and products. The cashiers are all business and don't mess around with small talk when you line up in front of their respective conveyor belts.
The bakery, deli, and produce section sometimes fall behind in terms of being freshly stocked. The butcher and seafood counters get real busy after work, too, thanks to this area being more suburban and most folks in this part of town working a 9 to 5.
The kids smoking meth outside at night aren't to be blamed on the store, and neither is the atrocious layout of the parking lot.
I prefer Fry's to the other supermarkets in the Valley, even over Safeway, which I have patronized for 30 years because I feel I get similar quality without paying too much dough for it.