Love this place! I recently got back into biking, mainly because it's so damn popular here. My last ride was a cheap basic bike I took to and from work last summer in Germany. I wanted something attractive and sturdy that wouldn't break the bank.
The guys here really know their stuff, and they helped outfit me and my dad with our new Trek bikes. My dad purchased a Trek 7.1 FX and I got a Trek 7100 WSD. They put cages on our bikes, and tuned everything up when we brought them back in a month later. They even helped us out with my mom's bike (purchased from our LBS in California), which had been sitting idly in our garage for the past year.
My mom's first impression of this place was that it reminded her of the surf shops in her hometown growing up in the 1970s. Great attitude, chill vibe, and love of the sport. I drive 30 minutes from North Scottsdale each time but it's worth it to have such wonderful experience!