After checking the website and found the rental section, I decided to try them out. So glad I did. If you know what you want, the transaction will go smoothly. If not, you may find yourself brushed aside until you do.
My impression is that they are primarily focused on customers that have some background with equipment and look to service folks that know what they want.
50% military discount did not hurt my bottom line either. Good thing I did not know about it as I would have rented a lot more stuff.........